Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability

Hawkins, D. E. (2006). Corporate Social Responsibility: Balancing Tomorrow’s Sustainability and Today’s Profitability. Palgrave Macmillan Publishing.

This new approach to corporate social responsibility, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to business issues including environmental change, ethical trading, corporate governance, risk management, sustainable development. and competitive balance.

About the Author: DAVID E. HAWKINS is Director of Operations for PSL. He has an extensive career in projects and procurement, particularly in the construction industry, working in many parts of the world. He has developed training programs and has been a leading speaker in the field of exploiting relationship management through effective leadership and strategy development. He is a regular contributor to professional magazines and journals, is the joint author, with Shan Rajogopal of Sun Tzu and the Project Battleground, and is the author of The Bending Moment: Energizing Corporate Business Strategy, both published by Palgrave Macmillan.